Panini America named title partner of NBA Rising Stars at NBA All-Star 2024!
Panini America, the world’s largest sports and entertainment collectibles company and the Exclusive Trading Card Partner of the NBA, announced that it will become the title partner of the 2024 NBA Rising Stars. This marks the first time that a trading card company has been a title partner of an NBA All-Star event.
Panini Rising Stars will tip-off on Friday, February 16th, at Gainbridge Fieldhouse in Indianapolis. The game, which will be broadcast nationally on TNT, will feature the NBA’s top rookies and sophomores, coached by NBA legends, competing in a four-team bracket style tournament.
“Panini Rising Stars is a natural extension of our partnership with the NBA, given that the league’s top rookies and young players are key elements of Panini’s exclusive NBA trading card products,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “We look forward to celebrating these great young players during All-Star.”
Panini will have multiple opportunities for fans to join in the celebration. Fans in attendance will receive special NBA Rising Stars packs, and there will be cards from the Panini Rising Stars games available for fans to purchase on its Panini Instant platform shortly after the event conclusion. There will also be exclusive content featuring the Panini Rising Stars participants available across social platforms, and fans can follow all the action via the custom hashtag #PaniniRisingStars.
Trace ‘N Chase is a proud Panini Authorized Retailer and carries a wide lineup of trading cards and memorabilia!
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