Trace ’n Chase Brings the Thrill of Collecting to “The Ellinikon Sports Park” during World Cup Watching Parties!
The 2026 World Cup brought football fans together at The Ellinikon Sports Park, and Trace ’n Chase was proud to be part of the celebration as one of the event’s sponsors, adding a special collectibles experience to three unforgettable nights of football.
On July 14, July 15 and July 19, more than 3,000 spectators came together at The Ellinikon Sports Park to experience the FIFA World Cup’s biggest moments on giant screens. Gates opened at 20:00 each night, setting the stage for an evening of football, entertainment and fan experiences.
The first and second semifinals were hosted by TV presenter and comedian Fanis Lampropoulos, while TV Presenter & Host Giorgos Lianos took over hosting duties for the grand final. Adding to the atmosphere, Sports Commentator Aimilios Oikonomidis provided live commentary throughout all three matches, bringing an extra layer of energy and emotion to the screenings.
For Trace ’n Chase, the opportunity was a natural fit: bringing the excitement of sports collecting directly into one of the biggest football celebrations of the summer.
A New Chapter for Athens
The World Cup celebrations took place against the backdrop of one of Europe’s most ambitious urban regeneration projects. The Ellinikon is transforming the site of Athens’ former airport into a new, integrated destination combining sports, leisure, culture, retail, residential spaces and extensive green areas. At the heart of this transformation is The Ellinikon Park, alongside the newly developed Sports Park, creating a major new destination for active living and community experiences on the Athenian Riviera.
Free Soccer Repacks for Football Fans
Throughout the event, attendees had the chance to get their hands on free Trace ’n Chase soccer repacks, giving fans an opportunity to experience the excitement of opening a pack and discovering a new collectible. The repacks added an extra layer of interaction to the World Cup experience, connecting the action on the field with the world of football cards and memorabilia. For longtime collectors, it was another opportunity to add to their collections; for newcomers, it offered a first taste of the excitement behind the hobby. Because just like the World Cup itself, collecting is about the anticipation, the surprise and the moment you discover something special.
One Lucky Winner. One Football Legend.
The experience went one step further with a special giveaway featuring a piece of football history. One lucky attendee had the chance to take home a Rivaldo signed jersey, bringing the legacy of one of Brazil’s greatest footballers into the heart of the World Cup celebration.
A signed jersey is more than a piece of memorabilia. It is a tangible connection to a player, a career and the moments that made football history—and Rivaldo’s name carries plenty of those moments.
The giveaway gave fans at The Ellinikon the opportunity to leave the event with something truly special: a collectible that could become a lasting reminder of an unforgettable World Cup experience.
Where Football and Collecting Meet
The three World Cup nights at The Ellinikon Sports Park showcased exactly what happens when sport, entertainment and community come together. With more than 3,000 people attending across the three events, fans enjoyed the matches alongside competitions, surprises, giveaways and appearances from members of Greece’s legendary Euro 2004 squad.
As one of the sponsors, Trace ’n Chase was proud to contribute to that experience by putting sports collecting directly in front of football fans and creating moments that extended beyond the final whistle.
From a free pack in the hands of a first-time collector to a Rivaldo signed jersey going home with one lucky winner, the goal was simple: make the World Cup experience even more memorable through the thrill of the chase.
Trace ’n Chase continues to bring sports, collecting and community together—creating experiences where fans don’t just watch the game, but take a piece of it home.
Keep up with all products, blog posts and news posted on our website in order to learn everything about #thehobby!
Follow us on Facebook, Linkedin, Twitter, Instagram and TikTok and subscribe to our YouTube channel!